Tools / Wicked Reports
Wicked Reports
First-party marketing attribution for ecommerce and subscription brands.
Wicked Reports is a marketing attribution and customer-journey analytics platform that connects verified order, lead, CRM, subscription and advertising data to help ecommerce businesses understand new-customer acquisition cost, lifetime value, channel performance and long-term paid-media ROI.
Key features
- First-party attribution
- Multi-touch attribution
- New customer acquisition cost
- Customer lifetime value
- Cohort analysis
- Customer journey tracking
- Media optimization
- Offline conversions
- Custom-domain tracking
- Cookieless tracking
- Order-level reporting
Advantages
- Long attribution windows
- Verified order-level revenue
- Strong ecommerce and subscription support
- First-party customer journey data
- New-versus-returning customer analysis
- Agency partner program
- Direct platform integrations
Limitations
- Higher starting cost than basic dashboards
- Requires accurate source integrations
- Attribution methodology requires team education
- More specialized than broad ecommerce BI
- May be excessive for low-spend brands
Integrations
Shopify
WooCommerce
Amazon
Meta Ads
Google Ads
Microsoft Ads
TikTok Ads
Pinterest
Snapchat
Klaviyo
Recharge
Stripe
PayPal
HubSpot
ActiveCampaign
Mailchimp
Salesforce
ClickFunnels