Problem Directory
Common e-commerce problems and where to start.
Email & SMS
Analytics & Attribution
Meta ads and Shopify report different revenue
Meta reported conversions do not match your Shopify sales.
Diagnose this →
Track true profit, not just ROAS
ROAS looks good but profitability is unclear.
Diagnose this →
Understand where customers heard about you
Zero-party attribution via post-purchase surveys.
Diagnose this →